NOTES FOR THIS WEEK:

 

This week is going to look a bit different. As I noted in last week's email, this Wednesday begins our first honest-to-goodness big promotion, and I'll be devoting a significant portion of the company's assets to marketing it. I'll also be focusing the majority of my time this week on polishing all of the products in the catalog, starting with all of your sacred music (which is what will be promoted), and then everything else. I've developed a standard pattern for follow-along score videos for each product's catalog page, as well as updated everything in Finale to allow me to standardize the engraving format, so there are going to be some retroactive minor adjustments (width of hairpins, split-staff arrows, fonts, that sort of thing). 

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I'm also going to be looking at developing our first hard-copy promotional flyers to send directly to potential conductors and ensembles. I'll do this as much as the budget allows, which doesn't look like it's going to be a lot, especially if I have to outsource the printing. But I'm working on that. Anyway, if you would like to send me some suggestions of potential customers from your areas I'll add them to my list and send them stuff as soon as I'm able.